How Realtors Work (2024)

How Realtors Work (1)

Realtors make money on commission: They only get paid when they sell a house or help someone buy a house. The standard Realtor commission in the United States is between 5 and 6 percent, which is evenly split between the seller's agent and the buyer's agent [source: Linden]. The person who sells the home is responsible for paying the entire commission.

How much of that commission the Realtor actually takes home depends on a few factors. Many Realtors work for small or large real estate firms. It's common for a Realtor to pay 30 to 50 percent of his or her commission to the firm, leaving as little as 1.5 percent in the Realtor's pocket [source: Lending Tree]. Even if a Realtor doesn't work directly for a firm, he or she might work with a real estate broker who provides the Realtor with referrals. That broker will also want a cut. Self-employed Realtors can keep all the commission, but they run the risk of losing business to larger competitors.

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Commissions are negotiable, although NAR members are strongly encouraged not to budge under five percent. The idea is that the level of service offered by a certified Realtor is worth the full commission. In fact, the NAR claims that in 2005, homes represented by a certified Realtor sold for 16 percent more than homes that didn't use a Realtor [source: National Association of Realtors]. That said, when the real estate market gets really slow, even certified Realtors are tempted to lower their commissions to sell more homes.

Real estate is an incredibly competitive business where very few Realtors are likely to get rich. In 2006, the middle 50 percent of real estate agents earned between $26,790 and $65,270 a year in the United States [source: Bureau of Labor Statistics].

The average salary of Realtors doesn't change that much between hot and cold markets [source: Goolsby]. That's because in hot markets, the profession is flooded with real estate agents who think they can make a quick buck. With so many agents in the field, it limits how many homes any individual agent can sell. In a colder market, fewer total homes are sold, but fewer agents are selling them, so the earning potential evens out.

For even more information on real estate and personal finance, dig into the links that follow.

Realtor FAQ

Do all Realtors charge the same?

The standard Realtor commission in the United States is between 5 and 6 percent, which is evenly split between the seller's agent and the buyer's agent. However you should always ask a Realtor what their commission is when you start working with them.

Is a Realtor the same as a real estate agent?

The terms are often used interchangeably, but there is one major difference. A real estate agent has obtained a state license to assist consumers in buying or selling properties. However, a Realtor has gone a step above and become a member of the National Association of Realtors, an organization that holds members to high ethical standards and trains them in the most effective practices.

Is a Realtor worth the money?

As a buyer, working with a Realtor often won't cost you anything out of pocket, so it's certainly worth it. As a seller, you'll have to pay a commission, which may cut into your profits. However, Realtor tend to be worth their fee, with valuable skills in appraising a house, marketing, and negotiation. Many sellers find their houses sell faster and for more money when they've worked with a Realtor instead of attempting a private sale.

What are the duties of a Realtor to a buyer?

A Realtor acts a representative for buyers and acts in their best interest in a client relationship. They help find the best property that meets their client's needs within a given budget, take clients to view potential properties, make offers, and negotiate terms of the purchase.

Do you pay a Realtor if you are the buyer?

If you're a buyer, you do not directly pay your Realtor, as they are paid from a commission paid by the seller when you close on a home. However, Realtor fees are considered when sellers and their Realtor decide on a listing price.

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More Great Links

Sources

  • Luhby, Tami. CNNMoney.com. "For this broker, foreclosures spell boom." June 11, 2008.http://money.cnn.com/2008/06/11/news/economy/mcilvaine/index.htm
  • National Association of Realtors. Realtor.org. "Why Use a Realtor"
  • Bureau of Labor Statistics. Occupational Outlook Handbook, 2008-09 Edition. "Real Estate Brokers and Sales Agents"http://www.bls.gov/oco/ocos120.htm
  • National Association of Realtors. "2008 Code of Ethics and Standards of Practice"http://www.realtor.org/mempolweb.nsf/pages/code
  • National Association of Realtors. Realtor.com. "Real Estate 101: Why Use a Realtor?"http://www.realtor.com/basics/allabout/realtors/why.asp
  • McLinden, Steve. Bankrate.com. "Real Estate Adviser: Is Agent Commission Negotiable?" August 10, 2008.http://www.bankrate.com/brm/news/realestateadviser/20080810-agent-commissions-a1.asp?prodtype=mtg
  • RealEstate.com. "Real estate commissions: What you need to know"http://www.realestate.com/TipsAndTools/Agent-Commissions/Real-estate-commissions-What-you-need-to-know.aspx
  • Goolsbee, Austan. Slate.com. "Bubble-lusions: Why Most Real Estate Agents Aren't Getting Rich." August 26, 2005http://www.slate.com/id/2124506
How Realtors Work (2024)

FAQs

What do realtors struggle with the most? ›

Here are five of the biggest challenges real estate agents encounter on their road to success – and how to overcome them.
  1. Market Fluctuations. Nothing stays the same in real estate. ...
  2. Fierce Competition. ...
  3. Long Hours. ...
  4. Time Management.
Nov 18, 2023

How to answer phone as a realtor? ›

Cell Phone Tips for Realtors
  1. Smile when answering the phone – Smiling, even if no one is looking, instantly lifts your mood. ...
  2. Begin with your name – Answering the call with your name ensures the caller doesn't have to wonder whether they dialed the correct number and makes you more efficient in conducting business.

How do you know if your realtor is doing a good job? ›

Your realtor should be responsive to your calls and emails. You should avoid busy agents who can't devote their time to address your needs. You deserve firsthand information from the agents during the entire process of selling or buying your property. Good agents possess market knowledge.

What is the key to being a successful real estate agent? ›

Real estate agents must be able to empathize with clients and support them throughout the home-buying or selling process, which can be an emotional or stressful time. Building good relationships with your clients will increase your chance of getting referrals and repeat business.

What is the biggest problem in real estate? ›

“With interest rates rising to more than 20-year highs, it is no surprise that the biggest current concern for real estate firms is housing affordability,” says NAR Deputy Chief Economist Jessica Lautz. “This surpassed the concern of maintaining sufficient inventory, which we saw in 2021.”

How to be a real estate agent without cold calling? ›

10 Ways to Get Listings Without Cold Calling
  1. Contact Your Sphere.
  2. Re-Engage & Follow Up with Past Clients.
  3. Attend Community Events.
  4. Build Your Social Media Following.
  5. Digital Prospecting with Facebook.
  6. Strengthen Lead Referrals through LinkedIn.
  7. Send Mailers.
  8. Go Door Knocking.

How do you talk like a real estate agent? ›

How to Talk to Real Estate Clients: Ultimate Guide
  1. #1. Be Grateful and Genuine. ...
  2. #2. Don't Ambush People - Ask First! ...
  3. #3. Listen with Intent. ...
  4. #5. Make Yourself Humble. ...
  5. #6. Be Honest. ...
  6. #7. End Every Conversation on a Positive Note (then Follow Up) ...
  7. #8. Be Aware. ...
  8. #9. Respond Fast!
Aug 21, 2023

Is it better to call or text a realtor? ›

Calls demand an immediate answer and clients may feel pressured or put on the spot when they pick up. However, texts or emails allow the client to think through a response carefully and could go a long way in making customers feel more comfortable with their agent, thus building trust.

How can I be a confident realtor? ›

  1. 9 Ways to Build Confidence as a Real Estate Agent. To have success in the real estate industry, self-confidence is vital. ...
  2. Identify the Problem Area. ...
  3. Change Your Mindset with Affirmations. ...
  4. Commit to Working on Your Confidence. ...
  5. Find a Mentor. ...
  6. Don't Get Discouraged. ...
  7. Reflect on Your “Why” ...
  8. Face Your Fear of Failure.

Why is my realtor ignoring me? ›

Sometimes you may have a listing in an undesirable area, or the agent just isn't hungry enough. They are busy with other clients. They are not interested in listing your property. They are not a good fit for you.

What if I am unhappy with my realtor? ›

Talk to the broker

“Remember that the broker technically owns the contract, so if issues can't be resolved, they'll need to release you from the contract before you can sign on with another company.” As with any relationship, breaking up is never easy.

What are the three most important things in real estate? ›

To achieve those goals, the three most important words in real estate are not Location, Location, Location, but Price, Condition, Availability.

What is the most important skill for a real estate agent? ›

Verbal communication skills: A good real estate agent speaks clearly and confidently with others. They also avoid the overuse of slang and industry jargon. Nonverbal communication skills: They look clients in the eye, display open body language, and exhibit pleasant facial expressions.

How to be a good agent? ›

12 Qualities You Need to Be a Successful Real Estate Agent
  1. Steely Determination. ...
  2. The Ability to Negotiate. ...
  3. Tech Savviness. ...
  4. A Winning Personality. ...
  5. Integrity. ...
  6. The Ability to Network. ...
  7. Attention to Details. ...
  8. The Ability to Solve Problems.
Apr 23, 2024

What is the toughest thing about being a real estate agent? ›

1. Uncertainty about real estate market. This is perhaps one of the biggest uncertainties realtors have to deal with on a daily basis. Every realtor is worried about not being able to sell their properties and how it will affect his or her commissions at the end of the month.

What do realtors see as their biggest threat? ›

The Top 5 Biggest Threats to Real Estate in 2023
  • Interest Rates. When I think about what is the biggest threat to real estate, I think of interest rates. ...
  • Affordability. ...
  • Technology. ...
  • Recessionary Impacts On The Real Estate Market In 2023. ...
  • Governmental Politics And Global Events.
Apr 16, 2023

What scares a real estate agent the most? ›

1) Fear of rejection.

This is often the first thing to come to mind when realtors are asked to share their biggest fear, especially for those agents who are new to the industry. It's a scary thing to put yourself out there—to go door-knocking or cold-calling.

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