How to Determine the Value of Your Business & Why It's A Good Idea to Know (2024)

If you're considering taking on an investor, knowing the value of your business is vital to negotiation

Before accepting any money from a potential investor, it's first important to understand the value of your business. This is essential to determine the appropriate amount of the investment and how much of an ownership stake the investor should have—based on their funding and other value they can bring to your company.

4 ways to determine the value of your business

Your business valuation can be determined by a variety of factors, including total assets, total liabilities, current earnings, and projected earnings based on the quality of your idea and market potential. While there's no right way to determine this valuation, it's a good idea to have it looked at from different perspectives, so an investor or potential partner can see you've done your due diligence.

1. Book value of your business (asset value)

Take your total assets and subtract your total liabilities. This approach makes it easy to trace to the valuation because it's coming directly from your accounting/record keeping. However, because it works like a snapshot of current value it may not take into consideration future revenue or earnings.

2. Cash value analysis

If your business has a good understanding of its cash flow analysis, you're already taking into account your current and future potential earnings. This measure can be applied over a specified period of time. If you don't already have this perspective, a CPA, online accounting software, or other type of financial planner can help prepare this for you. Another variation on this can be a discounted cash value analysis, which considers the value of today's money under tomorrow's economic conditions.

3. Revenue multiplier

A less sophisticated but still popular way to determine a company's potential value quickly is to multiply the current sales or revenue of a company by a multiple "score." For example, a company with $200K in annual sales and a multiple of 5 would be worth $1 million. The more confident an investor is about getting a return on their investment, the easier it is for you to command a higher multiple. The multiple used can vary widely based on a variety of factors, including:

  • The industry:Competitivelandscape,profit margins, macros trends, risks, etc.
  • Market potential:Is there a market for your idea?Learn how to test the market for your business idea. If there's potential, how much money does an investor think your business could make in the short or long term?
  • Timing:When will your business start making money, or how fast will it grow? Investors generally like a quick return, but some may be patient enough to stick around long term, with the hope of realizing the full potential of a business' success
  • Management team:The value you and/or your team brings to the company and your ability to improve its potential for growth
  • The idea & the investor:The better the idea, usually determined by how much value or growth potential it offers, the more an investor might pay. Different people may value your idea differently, based on their opinions, expertise and more, so don't take one nay-sayer as the final answer

While the revenue multiplier is considered one of the easiest methodologies to determine the value of your business, for credibility, it's best to have this done by an independent third party.

4. Earnings multiplier

This method, also known as a price-to-earnings ratio, is more widely used if you have shareholders. This method takes the Price Per Share (PPS), the current market trading price of a company's share, and divides it by the Earnings Per Share (EPS). This gives you the net profits earned by the company per share in the market. The higher the EPS, the better. Ultimately, this allows comparison between the share price of a company to similar companies in the market. You may have to prepare two views: one that shows earnings before taxes and one after taxes.

TD Bank also has partnered withBiz Equity to help customers determine the value of their business.

How to Determine the Value of Your Business & Why It's A Good Idea to Know (2024)

FAQs

How to Determine the Value of Your Business & Why It's A Good Idea to Know? ›

A common rule of thumb is assigning a business value based on a multiple of its annual EBITDA (earnings before interest, taxes, depreciation, and amortization). The specific multiple used often ranges from 2 to 6 times EBITDA depending on the size, industry, profit margins, and growth prospects.

What is the rule of thumb for valuing a business? ›

A common rule of thumb is assigning a business value based on a multiple of its annual EBITDA (earnings before interest, taxes, depreciation, and amortization). The specific multiple used often ranges from 2 to 6 times EBITDA depending on the size, industry, profit margins, and growth prospects.

Why is it important to know the value of your business? ›

"It's helpful for the seller to know the range of value they might expect if they expose their company to the marketplace." Notably, independent valuations also are vital in defending against any IRS challenge to the sale price after a transaction — a particular risk when transferring a business to family members.

How do you guess the value of a company? ›

How to Valuate a Business
  1. Book Value. One of the most straightforward methods of valuing a company is to calculate its book value using information from its balance sheet. ...
  2. Discounted Cash Flows. ...
  3. Market Capitalization. ...
  4. Enterprise Value. ...
  5. EBITDA. ...
  6. Present Value of a Growing Perpetuity Formula.
Apr 21, 2017

Which method of valuing a business is best why? ›

Multiples, or Comparables approach

This approach is by and large the most common approach to valuing businesses. This is mainly due to the fact that it is a straight-forward and easy to understand method. The valuation formula used is fairly basic once you have the right inputs.

What is the formula for valuing my business? ›

To accurately ascertain a business's value efficiently, calculate its total liabilities and subtract that figure from the sum of all assets—the resulting number is known as book value. This approach to calculating company worth takes into account both existing assets and any outstanding liabilities.

How to calculate the value of a small business? ›

There are a number of ways to determine the market value of your business.
  1. Tally the value of assets. Add up the value of everything the business owns, including all equipment and inventory. ...
  2. Base it on revenue. ...
  3. Use earnings multiples. ...
  4. Do a discounted cash-flow analysis. ...
  5. Go beyond financial formulas.

How much is a business worth with $1 million in sales? ›

The Revenue Multiple (times revenue) Method

A venture that earns $1 million per year in revenue, for example, could have a multiple of 2 or 3 applied to it, resulting in a $2 or $3 million valuation. Another business might earn just $500,000 per year and earn a multiple of 0.5, yielding a valuation of $250,000.

What are the three important business values? ›

There are 3 main types of business values—principles, beliefs and standards of behaviour. Principles are the concepts, such as the following, that you believe are fundamental for your business and its success. Beliefs and attitudes are views that you hold to be true and influence your actions.

How do I value my business? ›

The Net Book Value (NBV) of your business is calculated by deducting the costs of your business liabilities, including debt and outstanding credit, from the total value of your tangible and intangible assets.

How many times profit is a business worth? ›

Generally, a small business is worth 1-2 times its annual profit. However, this number can be higher or lower depending on the circ*mstances. If the business is in a high-growth industry, for example, it may be worth 3-5 times its annual profit.

How much should a business sell for? ›

Companies with under $3m in sales will typically sell for 2.5 – 3.5 X their discretionary earnings (total cash the owner could take out of the company). Smaller companies that are even more owner-reliant will even be lower than that.

How do you know your worth in a company? ›

Understanding your worth begins with self-awareness. It involves recognizing your strengths, weaknesses, values, passions, and goals. Knowing what makes you unique as an individual and as a professional is the foundation upon which you can build your self-esteem and confidence.

How do you value a business with no assets? ›

Market-based business valuations calculate your business's value by comparing it to similar businesses that have previously sold. This method applies well to a business with no assets, but comes with the challenge of identifying sufficiently comparable competitors (who would presumably also have no assets.)

How to determine if a business is worth buying? ›

Things to Check When Buying A Business

The first thing to consider when looking at any business is its financials. Make sure to review their cash flow and historical performance over several years. This will give you an indication of how the business is doing and if it makes sense to invest in it.

What is an example of a business value? ›

Business value often embraces intangible assets not necessarily attributable to any stakeholder group. Examples include intellectual capital and a firm's business model. The balanced scorecard methodology is one of the most popular methods for measuring and managing business value.

What multiple is a business worth? ›

Common multiples for most small businesses are two to four times SDE. Common multiples for mid-sized businesses are three to six times EBITDA.

What is the most common way of valuing a small business? ›

Valuation specialists commonly assess a small business based on their price-to-earnings ratio (P/E), or multiples of profit. The P/E ratio is best suited to companies with an established track record of annual earnings.

What is the 1% rule in business? ›

The Main Idea

The "1% Rule" is if you can just consistently and persistently be 1% better at what you do each day, over the course of a year or a decade you will make significant progress.

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